Heidi Klum’s Support for Victoria’s Secret and the New World Tour Fashion Show

Supermodel Heidi Klum expresses her love for Victoria's Secret and shares fond memories of the iconic fashion show. Her support comes after the brand's rebranding and initiatives promoting inclusivity and women's health. Klum's enthusiasm brings nostalgia for the golden era of Victoria's Secret Angels.

Heidi Klum, the fabulous and ageless supermodel, recently expressed her love and support for Victoria’s Secret. In a podcast interview with Alex Cooper on “Call Her Daddy,” the 50-year-old model shared her fond memories of the lingerie company’s iconic fashion show. Klum, who graced the Victoria’s Secret runway from 1999 to 2010 as an Angel, was shocked to hear some models and viewers criticize the event. She couldn’t understand how anyone could feel uncomfortable when she herself had such an amazing time strutting her stuff in those extravagant wings.

In the documentary, “Victoria’s Secret Angels and Demons,” which delves into the brand’s history of alleged misogyny under long-time CEO Les Wexner, Klum saw fellow models express their discomfort with the show. But she couldn’t relate to their experiences. Klum questioned why these models continued to participate if they felt uncomfortable. For her, wearing the big wings and showcasing the stunning lingerie was nothing short of a blast. She embraced the opportunity and loved every minute of it.

Throughout the years, the Victoria’s Secret Fashion Show was known for featuring the industry’s most popular supermodels, including the likes of Tyra Banks, Gisele Bündchen, Alessandra Ambrosio, Adriana Lima, Bella Hadid, Kendall Jenner, and of course, Heidi Klum herself. These iconic figures adorned themselves with blinged-out bras and panties, captivating audiences worldwide.

Klum’s show of support for Victoria’s Secret comes after she previously championed their rebrand in July 2021. The brand launched a new campaign and initiative featuring a diverse group of women, including body positivity advocate Priyanka Chopra and soccer star Megan Rapinoe. It was a significant step forward in promoting inclusivity and representing a wider range of beauty standards.

Victoria’s Secret further solidified their commitment to women by establishing The Victoria’s Secret Global Fund for Women’s Cancers. This fund aims to finance innovative research projects devoted to advancing treatments and finding cures specifically for women’s cancers. Klum expressed her delight with this initiative, stating that it was long overdue. As a model, she understood that her role was to fulfill the company’s vision. But now, with the changes being made, Klum couldn’t help but say, “About time!”

In a fabulous, entertaining twist, Victoria’s Secret introduced a new iteration of its fashion show called The World Tour. This feature-length film takes viewers on a globetrotting journey, following a group of 20 innovative global creatives in vibrant cities such as Bogota, Lagos, London, and Tokyo. The project premiered on Prime Video in September 2023, giving fans a fresh and exciting way to experience the Victoria’s Secret brand.

Heidi Klum’s love and support for Victoria’s Secret remind us of the magic and glamour that once surrounded the iconic fashion show. Her enthusiasm and positive memories of the event bring a sense of nostalgia to those who look back fondly on the golden era of Victoria’s Secret Angels. While the fashion industry continues to evolve and redefine beauty standards, Klum’s words serve as a reminder of the joy and empowerment that can come from strutting down that legendary runway.

Share this article: